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In July 1986, New York City music event organizers contacted Roland Swenson, who works for the Austin Chronicle, talking about planning an extension of that festival into Austin, thereafter announced they would hold a new music seminar Southwest. The plans did not materialize, so Swenson organized a local music festival, with the help of two other people at the Chronicle. They are the editor and the co-founder Louis Black, and the publisher Nick Barbaro. Louis Meyer, a booking agent and musician, was also brought on board. Black came up with the name, as a play on the name of the Alfred Hitchcock film North by Northwest. While Southwest South is a real point on campus, Southwest is not.
The event was first held in March 1987. The organizers considered it a regional event and expected to attend about 150 people, but more than 700, and Black became national soon. Meyers left Austin and the festival in the early 1990s, but Black, Barbaro and Swisson remain as the key organizers of the festival since 2010.
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SXSW is the short form of South by South West, is an annual festival of parallel film, interactive media and music festival. Every year a company SXSW, LLC organizes this festival in Austin, Texas, USA. This festival is one of the most popular and spectacular festivals in USA. SXSW proves that the most unexpected discovery occurs when various topics and people meet. So, every year, it is expanding and over 10 million people join this festival to create and share creativity and to enjoy them.
From 1987, in the middle of the march, this festival takes place. This festival / conference has been active for 33 years. They celebrate the festival for 10 days. Interactive media conference lasts for 5 days, music festival for 7 days and film festival for 9 days. In 2022 this Festival starts from March 14.
Well, this multi-media festival takes place in Austin, Texas, USA. If want to attend the SXSW conference you have to go to Austin. In Austin convention center, Paramount Theatre, Zach Theatre, SXSW Film Theater, Stateside Theatre, Rollins Theatre at The Long Center, Alamo Lamar, Alamo Ritz, JW Marriott–Griffin Hall, Violet Crown Cinema this multi media conferences take place.
South by South West.
The purpose of SXSW is to create an opportunity for creative people to develop their careers by bringing together people from around the globe to meet, learn and share ideas.
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