Tequila travel guide
Agave fields, La Rojeña's stills and the nine o'clock blessing
The Jalisco town that gave its name to tequila, surrounded by UNESCO-listed agave fields an hour or two from Guadalajara, with distillery tours, a tequila museum and waterfalls nearby. October to March is dry and mild. Stay one night, two to add the countryside. Prices are moderate, and many passports enter visa-free.
Blue-grey agave fields stretch to the foot of an extinct volcano about 60 km northwest of Guadalajara, and in the middle of them sits the small Jalisco town that gave its name to Mexico's national drink. Tequila is a place of distillery chimneys and stone churches, where the smell of roasting agave hangs over the streets and almost every doorway sells a bottle.
Locals were fermenting the sweet heart of the agave long before the Spanish arrived; the colonists brought stills, and the spirit was born. The surrounding agave landscape and its old distilleries were inscribed on the UNESCO World Heritage list in 2006, and the town became a Pueblo Mágico three years earlier.
Several big houses still distil right in the centre. La Rojeña, the José Cuervo plant founded in the 18th century, and Sauza's La Perseverancia both run tours within a few minutes' walk of the plaza, and smaller family distilleries on the edge of town use stone wheels to crush the cooked agave in the old way.
The town is more than a bar. Its main square is lined with arcades and dominated by the Santiago Apóstol parish church with its weathered stone front, and every night at nine the priest rings a bell three times and blesses the town toward the four cardinal points, while many locals stop what they are doing.
Most visitors come for a day from Guadalajara, by bus, car or one of the tourist trains. An overnight stay is better: you can taste without rushing, walk into the fields at dawn and see the town once the tour groups leave.
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Top things to do in Tequila
Distillery tours, tastings, a museum and walks through the agave fields to waterfalls.
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Best time to visit Tequila
Month by month, so you can pick the weather and the crowds you want.
Sunny days of 28 to 30 C, nights down to 10 C in December and January, and under 25 mm of rain a month.
The hottest months, reaching 34 C in April and 36 C in May, with the hills brown and dusty; tour the distilleries early.
Storms bring 155 to 253 mm a month and the hills turn green around the blue agave; walking trails can be muddy.
The Feria Nacional del Tequila runs from late November to mid December, with tastings, parades and fireworks; book rooms early for weekends.
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Getting there
Tequila Plus coaches from the Central Vieja and weekend trains
Most visitors reach Tequila from Guadalajara, about an hour and a half to two hours away by bus, car or weekend tourist train. Flying in means landing at Guadalajara (GDL) on the far side of the city, so allow extra time for the transfer before heading out to the agave country. The cheapest way is the bus: Tequila Plus and other lines leave regularly from Guadalajara's Central Vieja, the old bus station near the centre, and drop you at the small terminal on Francisco I. Madero, a short walk from the plaza; expect about an hour and a half to two hours with stops. Drivers take the toll highway toward Puerto Vallarta and turn off for Tequila, under an hour from the edge of Guadalajara. The tourist trains are an event in themselves: the Tequila Express runs from Guadalajara on Saturdays with tastings and mariachis, and the more upmarket José Cuervo Express goes to the Cuervo distillery; routes and running days change, so check before you book.
- Bus from the Central Vieja
- About 1 hour 30 minutes to 2 hours
- Car from Guadalajara
- Under an hour via the Puerto Vallarta toll road
- Tequila Express and José Cuervo Express
- Weekend tourist trains with tastings
- GDL airport
- About 1 hour 30 minutes by road
- Buy a return bus ticket when you arrive; late-afternoon departures fill on weekends.
- If you plan to taste, take the bus or a train and leave the car.
Where to stay
Rooms by the plaza and lodges among the blue agave
Tequila has few areas to choose between. The blocks around the main plaza hold most hotels, from budget rooms to restored colonial houses, within a short walk of La Rojeña, Sauza and the museum; lodges among the blue agave outside town are quieter and suit drivers. The distillery streets just off the square smell of cooking agave and can be noisy with tour groups by day, but they are quiet at night. A handful of lodges and boutique hotels sit among the agave fields just outside town, with pools and views of the volcano, but you will need taxis to reach the centre. Many visitors simply base themselves in Guadalajara and come for the day.
- Around the main plaza
- Walkable to everything, lively in the evening; basic rooms can be dated
- Distillery streets
- Steps from La Rojeña and Sauza; tour-group crowds by day
- Agave-field lodges
- Pools, quiet and volcano views; taxi into town
- Guadalajara base
- Far more choice and nightlife; a long day trip each way
Getting around
Walking the distillery streets and taxis to Los Azules
Tequila is small enough to cover on foot: nearly every distillery, the museum and the church lie within 15 minutes' walk of the main plaza on mostly flat streets. For the Cascada Los Azules or the Balneario La Toma, take a taxi from the rank and book the return. Many distilleries run their own tours into the fields by van or open trolley. Driving yourself is easy but parking in the centre is limited, especially during the fair.
- On foot
- Distilleries, museum and church within 15 minutes
- Taxi rank
- Corner of Sixto Gorjón and Santos Degollado
- Distillery tours
- Many include transport to the fields
- Arrange a return time with your taxi driver for Los Azules; there is little traffic to flag down.
Culture and etiquette
Tasting manners in the agave country
Tequila takes its namesake drink seriously, and a little knowledge earns respect. Sip it slowly from a narrow glass, ask for 100 percent agave, let the guide lead the tasting order, and take the bus or train if you plan to taste.
- Sip slowly and smell the tequila before tasting, as distillery guides do.
- Ask for 100% agave and say which style you prefer when ordering.
- Asking for salt and lime with a good tequila in a tasting room.
- Cutting or climbing on agave plants in the fields; they belong to the farmers.
Know before you go
What makes Tequila worth the trip, and what catches visitors out.
Why travelers love it
- Watching a jimador harvest an agave, slicing the leaves away with a coa to leave the heavy piña.
- The cooking ovens at La Rojeña, warm and sweet-smelling from the agave roasting inside.
- The nine o'clock blessing, when the town pauses as the church bell rings three times.
- A cantarito of tequila, citrus and grapefruit soda in a clay pot on the road toward Amatitán.
- The Los Azules waterfall, a 70-metre drop into a canyon for a swim or a hike.
Good to know
- Sip tequila, do not shoot it; serious distilleries serve it neat in small glasses, sometimes with sangrita.
- Check labels for 100% agave; cheaper mixtos contain other sugars.
- Afternoons from April to May are fierce, reaching 36 C in May; book field tours for the morning.
- Saturdays are the busiest day because of the tourist trains from Guadalajara.
Trip fit
BookingMentor editorial ratings out of 5, based on a first-time visitor's experience.
Weather in Tequila, month by month
Tequila is dry from October to March, hot in April and May, and green and wet from June to September. Tap a month for averages.
Climate figures are approximate long-term averages for Tequila, Jalisco (Servicio Meteorológico Nacional, via Wikipedia).
A night and two days among La Rojeña, Sauza and the volcano fields
Reach Tequila by mid-morning on an early bus from Guadalajara's Central Vieja and start at the main plaza. Look into the Santiago Apóstol parish church, then walk to the Museo Nacional del Tequila for the drink's history from pre-Hispanic fermentation to the modern industry, before a midday tour of La Rojeña, the José Cuervo distillery.
Midday. Join a tour of La Rojeña, the José Cuervo distillery. You see the piñas being loaded into ovens, the crushing, the fermentation tanks and the copper stills, ending with a tasting. Lunch at the Mercado Cleofas Mota or on the Callejón del Hambre food alley.
Afternoon. Walk to Casa Sauza's La Perseverancia distillery and its gardens, or take a taxi to a smaller family distillery on the outskirts, where agave is still crushed with a stone tahona. As the heat eases, walk out into the fields at the edge of town to see the rows of agave up close.
Evening. Return to the plaza before nine for the nightly blessing, then dinner and a final tasting in one of the bars around the square.
Day two. Book a morning field tour to watch jimadores harvest agave with the flat-bladed coa. Afterwards, take a taxi to the Cascada Los Azules for a hike and a swim, or relax at the Balneario La Toma. On the way back to Guadalajara, stop in Amatitán for the Herradura hacienda and a cantarito at one of the roadside stands.
Cantaritos, sangrita and birria from the Callejón del Hambre
Tequila's food is honest Jalisco cooking made to go with a drink, and locals eat cheaply at the Callejón del Hambre food alley and the Mercado Cleofas Mota. Shared tables there serve tacos, gorditas, quesadillas and bowls of stew, and birria is the classic weekend breakfast; order a cantarito to go with it.
Look for birria, the state's famous stew of goat or beef slow-cooked with dried chiles and spices, served with its broth, onion, coriander and lime; it is a classic weekend breakfast. Carne en su jugo, beef cooked in its own broth with beans and bacon, comes from Guadalajara and is common here too. Evening cenadurías, the simple family diners that open for supper, serve pozole rojo, tostadas and enchiladas.
Then there is the drink. In the tasting rooms, good tequila is served neat in small glasses: blanco straight from the still, reposado rested in oak for a few months, and the darker añejo. A traditional chaser is sangrita, a red mix of orange juice, chile and pomegranate or lime, sipped in turns with the tequila. On hot days order a cantarito, tequila with orange, lime and grapefruit juice topped with grapefruit soda and a pinch of salt, served in a clay pot that keeps it cold; the roadside stands in Amatitán have made it famous.
Watch for ovo, a seasonal fruit sold in the local market and rarely found outside this area.
The Feria Nacional del Tequila and the rainy green agave months
October to March is the best time for Tequila: dry and pleasant, with days of 28 to 30 C, nights down to 10 C in December and January, and under 25 mm of rain a month. That is when walking the agave fields is comfortable; spring is hot and summer brings heavy rain and green hills.
Spring is hot. The hills are dry, the light harsh, and the best time for field tours is the early morning.
The rains break in June with 155 mm, rising to 253 mm in July and 200 mm in August, falling mainly in afternoon storms. Temperatures drop to around 30 to 31 C, the countryside turns bright green around the blue-grey agave, and the Los Azules waterfall is at its strongest. Paths and dirt roads can be muddy.
The big event is the Feria Nacional del Tequila, from late November to mid December, which coincides with the feast of the town's patroness, the Purísima Concepción, on 8 December. The distilleries set up tasting stands, a Tequila Queen is crowned, and there are charreada rodeos, mariachis, parades with floats, fairground rides and fireworks. Rooms fill fast, especially on weekends.
The agave harvest itself runs all year, as each plant is cut when it matures after six years or more, so you can watch the jimadores at work in any season.
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How we research our Tequila travel guide
Tequila's distillery tours, feria dates and transport are checked against the official Tequila website, UNESCO's listing for the agave landscape and the town's Wikipedia record, with visa rules from the Instituto Nacional de Migración.
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Checked against trusted sources:
Official website of TequilaInstituto Nacional de MigraciónUNESCO World Heritage Centre
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Frequently Asked Questions (FAQs)
Quick answers to the questions travelers ask most before visiting Tequila.
Getting there
Tequila Plus and other lines leave regularly from the Central Vieja and take about an hour and a half to two hours, dropping you near the main plaza.
If you want a party day out, yes. It runs from Guadalajara on Saturdays with tastings and mariachis; the José Cuervo Express is a more upmarket option.
By taxi from the rank at Sixto Gorjón and Santos Degollado; arrange a pickup time for the return trip.
General
La Rojeña (José Cuervo) and Casa Sauza's La Perseverancia are both a few minutes from the plaza; smaller family distilleries on the edge of town also offer tours.
One night covers a distillery tour, the museum and the evening blessing. Add a second for a field tour and the Los Azules waterfall.
Blanco is unaged, reposado rests in oak for a few months, and añejo spends a year or more in barrels, gaining colour and softness.
A Jalisco drink of tequila with orange, lime and grapefruit juice, topped with grapefruit soda and salt, served in a clay pot; Amatitán's roadside stands are famous for it.
The parish priest rings the bell three times and blesses the town in four directions, and many people stop to mark the moment.
Yes, dirt tracks lead into the fields from the edge of town; go in the morning with water, a hat and sun cream, and keep off the plants.
Tequila is small enough to cover on foot: nearly every distillery, the museum and the church lie within 15 minutes' walk of the main plaza on mostly flat streets. For the Cascada Los Azules or the Balneario La Toma, take a taxi from the rank and book the return. Many distilleries run their own tours into the fields by van or open trolley.
Timing & weather
From late November to mid December, around the 8 December feast of the Purísima Concepción, with tastings, parades and rodeos.
The best time to visit Tequila is Oct to Mar. Dry days of 28 to 30 C with cool nights of 10 to 16 C; the tequila fair falls in late November and December.
- Dry and mild: October - March (Sunny days of 28 to 30 C, nights down to 10 C in December and January, and under 25 mm of rain a month)
- Hot spring: April - May (The hottest months, reaching 34 C in April and 36 C in May, with the hills brown and dusty; tour the distilleries early)
- Rainy season: June - September (Storms bring 155 to 253 mm a month and the hills turn green around the blue agave; walking trails can be muddy)
May is the warmest month in Tequila, with average highs of 36°C, and January the coolest, with lows of 10°C. July is the wettest month, at about 253 mm of rain; April is the driest. Tequila is dry from October to March, hot in April and May, and green and wet from June to September.
Visa & documents
Tourist stays in Mexico are visa-free for citizens of the US, Canada, the UK, the EU and many other countries. Immigration officers decide how many days you can stay (up to 180) and stamp your passport or issue a digital record. Holders of valid US, UK, Canadian or Schengen visas may also be exempt.
Health & safety
Most tourist areas are visited without problems, but violent crime linked to organised crime is high in some states. Governments advise against travel to parts of several states. Petty crime and scams occur in tourist areas.