IbiTravel Guide

Ibi

Spain Area: 62.5 km² Time Zone: UTC+1
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Ibi travel guide

Toys, ice wells and a flour war every 28 December

In short

Ibi is an inland Alicante toy-making town best known for the Els Enfarinats flour battle on 28 December and its September Moros y Cristianos. Come in late spring, September or for the festival itself, and allow one or two days with a walk in the Font Roja park. Prices are high, and Schengen rules apply.

Ibi sits in a high basin of the Alcoià hills in Alicante province, inland from the city of Alicante on the A-7 motorway and a world away from the Costa Blanca beaches. It is a working town of about 24,500 people, the centre of Spain's toy industry, and most visitors come for one reason: the flour-and-egg battle of Els Enfarinats every 28 December.

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Key Facts & Stats:
Capital: Madrid (capital of Spain)
Others Largest City: Alicante lies to the south along the A-7, and Alcoy and Castalla are the neighbouring towns
Currency: Euro (EUR, €)
Time Zone: Central European Time, UTC+1 (UTC+2 in summer); Canary Islands UTC+0
Major Language: Spanish (Castilian); co-official Catalan, Galician, Basque
Major Religion: Christianity (mainly Catholic)

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Ibi at a glance

The essentials first-time visitors ask about, in one place.

Best timeApr to Jun, Sep, late DecMild walking weather in the sierra, the Moros y Cristianos in September and Els Enfarinats on 28 December
VisaSchengen rules90 days visa-free for many passports
CurrencyEuro (EUR, €)Cards and contactless widely accepted
LanguageSpanishCatalan, Galician and Basque in their regions
Time zoneUTC+1Daylight saving from late March to late October
CapitalMadridNearest airport for Ibi: Alicante-Elche Miguel Hernández (ALC)
Power230 V, 50 HzPlugs C and F
DrivingRight-hand trafficExcellent motorways; tolls on some
EmergencyCall 112All emergencies; 091 national police
Calling code+34Nine-digit numbers
WeekendSaturday and SundayShops and attractions stay open; offices close

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Top things to do in Ibi

Toy and festival museums, hilltop hermitages, old snow wells and a protected oak forest behind the town.

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Best time to visit Ibi

Month by month, so you can pick the weather and the crowds you want.

Spring
April - June

Green hillsides and cool mornings make this the best stretch for the Font Roja trails and the hermitage walks above town.

Fiesta month
September

The Moros y Cristianos fill the streets with seven comparsas on each side, and rooms in such a small town go quickly.

Midwinter
December - February

Cold nights at altitude, the Enfarinats on 28 December and the ice-cream makers' festival in February.

Planning tip

Els Enfarinats always falls on 28 December, whatever the weekday; wear old clothes, cover your hair and keep cameras in a bag, because spectators get floured too. The September Moros y Cristianos start on a Friday, nine days after the first Wednesday of the month.

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Getting there

From Alicante airport up the A-7

Alicante-Elche airport is the gateway for almost everyone. Ibi has no railway station, so the choices are a hire car, a taxi or a regional bus via Alicante. By road the A-7 motorway climbs inland from the coast and passes the town. Check the bus timetable before travelling, especially on Sundays and around 28 December, when services can be thin and the town centre is closed to traffic during the flour fight.

Car via A-7
About 45-60 minutes from Alicante-Elche airport
Regional bus
Links with Alicante city and Alcoy; timetables change by season
Nearest railway
Alcoy station, on the line towards Xàtiva
  • Hire a car if you want to reach the Font Roja trailheads; public transport does not serve them well.
  • On festival day, park on the edge of town and walk in.

Know before you go

What makes Ibi worth the trip, and what catches visitors out.

Why travelers love it

  • The Enfarinats morning, when flour clouds turn the main square white before most people have finished breakfast.
  • The toy museum in the old Payá factory, with toys that trace Spain's 20th-century childhood.
  • Walking up to the hermitages of Santa Lucía and San Miguel for views over the basin.
  • Font Roja's holm-oak forest, one of the best-kept woodlands in the Valencian interior.

Good to know

  • Spectators are targets during Els Enfarinats; there is no safe zone in the square.
  • Ibi is industrial on the outskirts; the appeal is in the old centre and the hills, not the approach roads.
  • Small-town hours apply: many shops close in the afternoon and on Sunday.

Trip fit

Culture and heritage
Nature and outdoors
Family friendly
Food
Value for money
Nightlife

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Weather in Ibi, month by month

Month-by-month climate figures for Ibi are being researched.

A weekend from the 28 December flour battle to the Menejador

Plan a weekend. Day one is the toy museum, the biodiversity museum and Casa Gran in the old centre, unless it is 28 December and the flour battle has taken over; day two is a walk in the Font Roja park toward the Menejador and its old snow wells.

Day one, morning. On 28 December, be in the old centre at dawn, when the Enfarinats take the square. Otherwise, start at the Museo Valenciano del Juguete in the former Payá Hermanos factory, then cross to the Museo de la Biodiversidad next door for the wildlife of the sierra.

Afternoon. Walk to Casa Gran and its Museo de la Fiesta, with its Moros y Cristianos costumes. Finish at the Church of the Transfiguration and the monument to the Three Wise Men, then the Monumento dels Geladors.

Evening. Climb toward the hermitage of Santa Lucía for the sunset over the basin and come down for a plate of olleta.

Day two. Drive round to the Font Roja natural park and walk among the holm oaks toward the Menejador, at 1,356 m the highest point of the municipality. Look out for the old stone snow wells on the slopes, the reason Ibi became an ice-cream town. Return via Alicante if you are flying out.

Olleta, giraboix and Ibi's hot gazpacho

Ibi eats mountain food. Order olleta, a slow pot of pulses, vegetables and pork, or the local gazpacho, a hot stew of game over flatbread. Sweets include saginosa and almond coca, and an ice cream is close to obligatory in a town famous for it.

Olleta suits cold Alcoià evenings, and giraboix combines salt cod, potato and greens. The local gazpacho is nothing like the cold Andalusian soup: it is a hot stew of game or chicken served over thin flatbread. Rice with rabbit, pericana (dried peppers, salt cod and olive oil) and the chickpea-and-spinach dish nicknamed calaveretes en bufanda also turn up on home menus.

For something sweet look for saginosa, almond coca, coca de flare and sweet-potato pastries, with Easter monas in spring and buñuelos around the fiestas.

Eat in the bars and family restaurants of the old quarter, and expect long lunches at weekends. On fiesta days, the groups (filaes) eat together and restaurants fill early, so book or eat off-peak.

From the September Moros y Cristianos to the Enfarinats flour battle

Ibi has two festival peaks: the Moros y Cristianos in September, with seven comparsas on each side and roots in 1797, and Els Enfarinats on 28 December, when costumed rebels rule the town with flour and eggs. Walkers should come in spring or early autumn.

The bigger one is the Moros y Cristianos in September, starting on a Friday nine days after the first Wednesday of the month. Each side fields seven comparsas, with the Christian parade on Friday morning and the Moorish one in the afternoon, and the tradition dates back to 1797, when the town asked Carlos IV for permission to fire guns in celebration.

The second is Els Enfarinats on 28 December, a mock coup in which costumed rebels rule the town for a day with flour, eggs and firecrackers before the battle ends in an armistice.

In February the town celebrates its ice-cream makers with a smaller festival. Summer at this altitude is fresher than on the coast but still hot at midday, and winter nights can be cold. For a coastal contrast, Benidorm and Alicante are within an hour by car.

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About this guide

How we research our Ibi travel guide

Ibi details are verified with the official Ibi website, Spain.info and Renfe.

Last updated . Spotted something out of date? Tell us.

Fact-checked by the bookingMentor Travel Desk Reviewed · Updated when rules or prices change

Checked against trusted sources:
Official website of IbiSpain.infoRenfe trains

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  1. Official website of Ibi
  2. Spain.info (official tourism site)
  3. Renfe trains

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Frequently Asked Questions (FAQs)

Quick answers to the questions travelers ask most before visiting Ibi.

General

Always 28 December, the Day of the Holy Innocents, regardless of the weekday. The action starts early in the morning in the main square.