Ibi travel guide
Toys, ice wells and a flour war every 28 December
Ibi is an inland Alicante toy-making town best known for the Els Enfarinats flour battle on 28 December and its September Moros y Cristianos. Come in late spring, September or for the festival itself, and allow one or two days with a walk in the Font Roja park. Prices are high, and Schengen rules apply.
Ibi sits in a high basin of the Alcoià hills in Alicante province, inland from the city of Alicante on the A-7 motorway and a world away from the Costa Blanca beaches. It is a working town of about 24,500 people, the centre of Spain's toy industry, and most visitors come for one reason: the flour-and-egg battle of Els Enfarinats every 28 December.
That fight is worth planning a winter trip around. Before dawn on the Day of the Holy Innocents, the Enfarinats seize the town hall square, appoint their own mock mayor and fine anyone who breaks their invented laws, while a rival group tries to restore order. The barrage lasts until late afternoon, and the money raised goes to a local care home for the elderly.
Away from the festival, the town rewards a slower visit. The Museo Valenciano del Juguete fills the old Payá Hermanos factory with more than 450 tin, wooden and plastic toys, and next door the Museo de la Biodiversidad covers the surrounding sierra. Casa Gran, an 18th-century mansion, holds the Museo de la Fiesta, devoted to the September Moros y Cristianos.
Snow built the other half of Ibi's story. In the 19th century local men packed winter snow into stone wells in the mountains and carted it down to Alicante, and that trade grew into a family ice-cream business that spread across Spain. The Monumento dels Geladors honours those ice-cream makers, and the 1975 monument to the Three Wise Men is the only one in Spain.
Behind the town rise the oak and holm-oak slopes of the Carrascal de la Font Roja natural park, shared with Alcoy, where the Menejador peak reaches 1,356 m. A day of walking there, an evening in the old quarter around the Church of the Transfiguration and a festival day is about the right length of stay.
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Top things to do in Ibi
Toy and festival museums, hilltop hermitages, old snow wells and a protected oak forest behind the town.
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Best time to visit Ibi
Month by month, so you can pick the weather and the crowds you want.
Green hillsides and cool mornings make this the best stretch for the Font Roja trails and the hermitage walks above town.
The Moros y Cristianos fill the streets with seven comparsas on each side, and rooms in such a small town go quickly.
Cold nights at altitude, the Enfarinats on 28 December and the ice-cream makers' festival in February.
Els Enfarinats always falls on 28 December, whatever the weekday; wear old clothes, cover your hair and keep cameras in a bag, because spectators get floured too. The September Moros y Cristianos start on a Friday, nine days after the first Wednesday of the month.
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Getting there
From Alicante airport up the A-7
Alicante-Elche airport is the gateway for almost everyone. Ibi has no railway station, so the choices are a hire car, a taxi or a regional bus via Alicante. By road the A-7 motorway climbs inland from the coast and passes the town. Check the bus timetable before travelling, especially on Sundays and around 28 December, when services can be thin and the town centre is closed to traffic during the flour fight.
- Car via A-7
- About 45-60 minutes from Alicante-Elche airport
- Regional bus
- Links with Alicante city and Alcoy; timetables change by season
- Nearest railway
- Alcoy station, on the line towards Xàtiva
- Hire a car if you want to reach the Font Roja trailheads; public transport does not serve them well.
- On festival day, park on the edge of town and walk in.
Where to stay
Old quarter, new town or Alicante
Ibi has only a small stock of hotels and rural houses, so for the festival book well ahead or stay on the coast and drive up.
- Old quarter around the Transfiguration church
- Closest to the Enfarinats action and the museums; very limited rooms
- Newer streets toward the industrial estates
- Easier parking, quieter, a 10-15 minute walk from the centre
- Alcoy
- Larger town next door with more beds and its own festivals
- Alicante
- Widest choice; workable as a base with a car
- Hotels near the square sell out for both 28 December and the September fiestas.
Getting around
On foot, one town bus line
The historic core is compact and best walked; the museums, Casa Gran and the main church are a few minutes apart. Ibi runs a single urban bus line with 22 stops, useful for the outer neighbourhoods. For the hermitages of Santa Lucía, San Miguel and San Vicente you walk uphill from the centre on marked paths. Anything outside town needs a car.
- Urban bus
- One line, 22 stops
- Hermitage paths
- Walkable from the old quarter
- Font Roja
- By car, approached from the Alcoy side
- Wear grippy shoes on the hermitage paths after rain.
Know before you go
What makes Ibi worth the trip, and what catches visitors out.
Why travelers love it
- The Enfarinats morning, when flour clouds turn the main square white before most people have finished breakfast.
- The toy museum in the old Payá factory, with toys that trace Spain's 20th-century childhood.
- Walking up to the hermitages of Santa Lucía and San Miguel for views over the basin.
- Font Roja's holm-oak forest, one of the best-kept woodlands in the Valencian interior.
Good to know
- Spectators are targets during Els Enfarinats; there is no safe zone in the square.
- Ibi is industrial on the outskirts; the appeal is in the old centre and the hills, not the approach roads.
- Small-town hours apply: many shops close in the afternoon and on Sunday.
Trip fit
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A weekend from the 28 December flour battle to the Menejador
Plan a weekend. Day one is the toy museum, the biodiversity museum and Casa Gran in the old centre, unless it is 28 December and the flour battle has taken over; day two is a walk in the Font Roja park toward the Menejador and its old snow wells.
Day one, morning. On 28 December, be in the old centre at dawn, when the Enfarinats take the square. Otherwise, start at the Museo Valenciano del Juguete in the former Payá Hermanos factory, then cross to the Museo de la Biodiversidad next door for the wildlife of the sierra.
Afternoon. Walk to Casa Gran and its Museo de la Fiesta, with its Moros y Cristianos costumes. Finish at the Church of the Transfiguration and the monument to the Three Wise Men, then the Monumento dels Geladors.
Evening. Climb toward the hermitage of Santa Lucía for the sunset over the basin and come down for a plate of olleta.
Day two. Drive round to the Font Roja natural park and walk among the holm oaks toward the Menejador, at 1,356 m the highest point of the municipality. Look out for the old stone snow wells on the slopes, the reason Ibi became an ice-cream town. Return via Alicante if you are flying out.
Olleta, giraboix and Ibi's hot gazpacho
Ibi eats mountain food. Order olleta, a slow pot of pulses, vegetables and pork, or the local gazpacho, a hot stew of game over flatbread. Sweets include saginosa and almond coca, and an ice cream is close to obligatory in a town famous for it.
Olleta suits cold Alcoià evenings, and giraboix combines salt cod, potato and greens. The local gazpacho is nothing like the cold Andalusian soup: it is a hot stew of game or chicken served over thin flatbread. Rice with rabbit, pericana (dried peppers, salt cod and olive oil) and the chickpea-and-spinach dish nicknamed calaveretes en bufanda also turn up on home menus.
For something sweet look for saginosa, almond coca, coca de flare and sweet-potato pastries, with Easter monas in spring and buñuelos around the fiestas.
Eat in the bars and family restaurants of the old quarter, and expect long lunches at weekends. On fiesta days, the groups (filaes) eat together and restaurants fill early, so book or eat off-peak.
From the September Moros y Cristianos to the Enfarinats flour battle
Ibi has two festival peaks: the Moros y Cristianos in September, with seven comparsas on each side and roots in 1797, and Els Enfarinats on 28 December, when costumed rebels rule the town with flour and eggs. Walkers should come in spring or early autumn.
The bigger one is the Moros y Cristianos in September, starting on a Friday nine days after the first Wednesday of the month. Each side fields seven comparsas, with the Christian parade on Friday morning and the Moorish one in the afternoon, and the tradition dates back to 1797, when the town asked Carlos IV for permission to fire guns in celebration.
The second is Els Enfarinats on 28 December, a mock coup in which costumed rebels rule the town for a day with flour, eggs and firecrackers before the battle ends in an armistice.
In February the town celebrates its ice-cream makers with a smaller festival. Summer at this altitude is fresher than on the coast but still hot at midday, and winter nights can be cold. For a coastal contrast, Benidorm and Alicante are within an hour by car.
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Frequently Asked Questions (FAQs)
Quick answers to the questions travelers ask most before visiting Ibi.
General
Always 28 December, the Day of the Holy Innocents, regardless of the weekday. The action starts early in the morning in the main square.
Very likely. Spectators in and around the square are hit too, so wear old clothes and protect phones and cameras.
Ibi itself has no railway; the closest station is in Alcoy, on the line toward Xàtiva, and most visitors still arrive by road.
The Museo Valenciano del Juguete, in the old Payá Hermanos factory, shows over 450 toys tracing the town's toy-making industry.
Nineteenth-century locals stored mountain snow in wells and sold it to Alicante, which grew into ice-cream making; the Monumento dels Geladors honours them.
Yes, the Carrascal de la Font Roja is shared with Alcoy and includes the 1,356 m Menejador. A car makes the trailheads much easier to reach.
Olleta is a hearty pulse and pork stew; Ibi gazpacho is a hot meat stew on flatbread, not a cold soup.
Not quite. One full day covers the museums and old quarter; add a second for the Font Roja or a festival.
The historic core is compact and best walked; the museums, Casa Gran and the main church are a few minutes apart. Ibi runs a single urban bus line with 22 stops, useful for the outer neighbourhoods. For the hermitages of Santa Lucía, San Miguel and San Vicente you walk uphill from the centre on marked paths.
Getting there
The quickest way is by car or taxi on the A-7, about 45 minutes to an hour. Regional buses run via Alicante city but take longer.
Timing & weather
In September, starting on the Friday nine days after the first Wednesday of the month, with seven comparsas on each side.
The best time to visit Ibi is Apr to Jun, Sep, late Dec. Mild walking weather in the sierra, the Moros y Cristianos in September and Els Enfarinats on 28 December.
- Spring: April - June (Green hillsides and cool mornings make this the best stretch for the Font Roja trails and the hermitage walks above town)
- Fiesta month: September (The Moros y Cristianos fill the streets with seven comparsas on each side, and rooms in such a small town go quickly)
- Midwinter: December - February (Cold nights at altitude, the Enfarinats on 28 December and the ice-cream makers' festival in February)
Booking
Come in late spring, September or for the festival itself, and allow one or two days with a walk in the Font Roja park.
Visa & documents
Spain follows Schengen entry rules. Citizens of the EU and of many other countries, including the US, UK, Canada and Australia, can visit visa-free for up to 90 days in any 180-day period; other nationalities need a Schengen visa. The EU's Entry/Exit System (EES) records non-EU travelers' fingerprints and a photo at the border.
Health & safety
Pickpocketing in the big cities is Spain's main crime risk for visitors. Pickpocketing is common in Barcelona and Madrid, especially on the metro and in tourist areas. Heatwaves and wildfires occur in summer.